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Animalistic Algorithms

Google’s Panda and Penguin Shakeups

In the past 12 years, Google has released an aggressive amount of updates and algorithm changes.  While there are many minor changes yearly, the search engine giant occasionally unleashes a major update that heavily affects SEO.  Here we take a look at the most recent updates in Google’s history that have affected (and will continue to affect) SEO best practices: the non-so-cuddly and Penguin updates.

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About aaronbaker

Aaron has over 10 years of advertising experience, and is an expert affiliate marketer. Previously, he served as Executive Vice President of Atrinsic Interactive, an Advertising Age Top 25 Search Agency. Prior to joining Atrinsic Interactive, Aaron served as the Vice President of Sales and Marketing of Pepperjam, an eBay Company (NASDAQ:EBAY). At Pepperjam, he was responsible for managing the sales organization and service delivery across search engine optimization, search engine marketing, affiliate marketing, social media and display media buying solutions. Early on in his career, he also served as the Director of Interactive Services for Entercom Communications (NYSE:ETM). Aaron attended the United States Military Academy at West Point.

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