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Landing Page Designs for Multiple Campaign Platforms

Separate from your main site, landing pages need to be designed to match each of your specific marketing campaigns and convey exactly what you want visitors to do when they click through. A Compelling Landing Page Design Simplicity is the key element of any landing page. Users equate simple design w

IT… is the most important SEO keyword to date

SEO is changing. You’ve seen it in blog posts – Penguin 3.0 this, the end of authorship that. What you might not have noticed though, is that Google is getting smarter than ever before. Here is a quick exercise to see exactly how much so. Pick up any android device and do a Google voice&hell

DNA’s Employee of the Month for October 2014 – CJ Luciani

!!!BOOM!!! Congrats to DNA’s Employee of the Month for October 2014 – CJ Luciani. You deserve it, CJ! Thank you for all your hard work! If you would like to work with Digital Marketing experts like CJ, then contact DNA today for a website evaluation.

Growing Mobile Ad Conversions Call for Fresh SEM Strategies

Are you using the right SEM strategies for your business to take advantage of the ever-increasing number of mobile consumers? With a new study released by Marin Software showing a big increase in mobile conversions, it’s time to start focusing more attention on this lucrative market. Mobile Co

Ranking Factors Every Webmaster Must Consider in 2014

It’s impossible to guess the exact combination of factors that Google uses to rank pages, but thanks to studies by sites such as Searchmetrics, you can get a good idea of what to focus on. Based on the search results from over 10,000 keywords, the following elements have the biggest influence on h

Getting to Know Topgrading

Developed in the 1990s by Brad Smart, Topgrading is an interview process used by DNA and other employers use to find the “A players” among a group of potential hires. The goal is to reduce or eliminate poor hiring choices, thus saving companies from the expense of a high turnover rate. B

Keeping On Top of Your Affiliate Program During the Holidays

The holiday shopping season is one of the busiest times of year for retailers. As an affiliate marketer, this is a prime time for you to take advantage of seasonal buying behaviors. Maximizing profits at this time of year means staying on top of your affiliate campaign throughout the season. Review

Creating a Holiday SEM Strategy that Boosts Business

The holiday season may seem like a long way off, but many shoppers have already begun considering what to purchase. That’s why, as a business owner, you need to start focusing your SEM strategy on the holidays now, before the season sneaks up on you and profitable opportunities are lost in the

Why Google May Not Be Indexing Your Site Properly

The only way for your website to show up in Google’s search results is for the search giant’s crawlers to index it. If your site isn’t appearing, all the work you’ve done on design, content creation and SEO is going to waste. Figuring out which pages have been indexed is as s

Does an HTTPS URL Increase Search Ranking?

Recently, Google revealed that it has an algorithm in place giving a small rankings boost to secure sites—those with HTTPS URLs rather than HTTP. It’s interesting to note that, despite only 10 percent of URLs using the HTTPS protocol, 30 percent of page one search results on Google are secur

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