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Taking Your Digital Marketing Strategy from “Pre” to “Post” Labor Day

Labor Day signals the end of the summer marketing period and the start of a new season. To make the most of this change, you’ll have to adjust your digital marketing strategy to match the coming shift in customer buying behaviors. The Seasonal Turning Point Holidays come up fast after Labor Da

Working with Digital Marketing Agencies: Understanding the Tools

When working with a digital marketing agency, it’s important to be well-informed throughout the decision-making processes. Keep in mind that when you’re choosing a team of industry experts to manage your digital marketing efforts, you’re also shopping for the effective digital marketing tools

A New Era of SEM Kicks Off with Google AdWords Giving Exact Match the Boot

If exact match keywords are a big part of your Google AdWords campaigns, take notice. Starting in late September, Google is introducing a change that will impact the SEM strategies of businesses using AdWords. Instead of allowing advertisers to choose between exact match and close variant keywords,

DNA’s Employee of the Month for July 2014 – Jenn Baker

The Most Electrifying Lady In Digital Marketing Congrats to DNA’s Employee of the Month for July 2014 – Jenn Baker. You deserve it, Jenn! Thank you for all your hard work! If you would like to work with Digital Marketing experts like Jenn, then contact DNA today for a website evaluation.

Five Tips for Staying Focused on Success Online

The internet has given anyone the opportunity to be a success online. However, only a select few seem to turn this opportunity into financial and personal success. What’s the difference between those who become successful and those who do not? There are many factors, however, focus is certainly on

5 Ways to Get Wet with Your SEO

SEO is always evolving. So as marketers, what can we do to ensure we are always heading in the right direction? Here is the greatest, most down and dirty, tip I can possibly share with you: Make sure you are using the verbiage that your customer is using. We’ve become so great at marketing, and [&

DNA’s Employee of the Month for June 2014 – Mike Monahan

The Best There Is, The Best There Was, The Best There Ever Will Be. Congrats to DNA’s Employee of the Month for June 2014 – Mike Monahan. You deserve it, Mike! Thank you for all your hard work! If you would like to work with Digital Marketing experts like Mike, then contact DNA today for a web

How to Select the Right SEO Agency for Your Business

Choosing an SEO agency for your business is a key part of your company’s web marketing strategy. Search engine marketing isn’t a “one size fits all” process; every industry and business has specific needs and requirements when it comes to SEO. Some of the questions you should con

DNA’s Employee of the Month for May 2014 – Steve Weber

The CHAMP is Here! Congrats to DNA’s Employee of the Month for May 2014 – Steve Weber. You deserve it, Steve! Thank you for all your hard work! Steve is a member of DNA’s SEO department.  If your business needs a boost in search engines like Google, Yahoo or Bing and would like

Digital Marketing – A Brief Overview: An Intern’s Perspective

Digital Net Agency (DNA) offers a wide variety of digital marketing services. As a college student studying marketing, I thought I had a well-rounded understanding of the marketing field. As I prepared to interview for an internship at DNA, and began working for the company, I quickly realized I was

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