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Digital Net Agency (DNA) Acquires Top Affiliate Management Agency 4 Paws Marketing, LLC

Acquisition Elevates DNA to the Largest Affiliate Program Management Agency in the U.S. for Premier Brands Online

Dallas, PA – November 19, 2012 – Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announces its acquisition of 4 Paws Marketing, LLC, an online marketing agency specializing in the affiliate channel. Its second acquisition this year, the deal elevates DNA to the largest affiliate program management agency in the United States for premier brands online, providing comprehensive one-stop digital marketing solutions to clients representing all sizes and industries.

Launched earlier this year with a mission to upend traditional agency models, the rapidly growing DNA focuses on maximizing agency accountability and minimizing client risk, all while fueling massive client growth. DNA is staffed by a team of veterans from Top 10 Search agencies and Top 5 affiliate networks, who have helped hundreds of advertisers – from start-ups to Fortune 500 brands – manage the most complex search and affiliate programs in the world. Dedicated to putting talent, research, technology, and proven strategies at the forefront of its business, DNA offers unique revenue and equity-based models to its clients.

“We have a long history working with 4 Paws Marketing, and the decision to advance our business relationship has been an organic one,” said Digital Net Agency CEO Aaron Baker. “Affiliate marketing is the holy grail of marketing in terms of accountability. 4 Paws Marketing possesses a deep knowledge within the affiliate marketing space, and will provide DNA and its clients with world-class talent within the affiliate channel. We are delighted with this decision, and the unique opportunity it will provide our current and future clients.”

An expert in the affiliate industry, 4 Paws Marketing provides its clients with a strategic approach to the pay-for-performance space. Using a results oriented strategy, and keeping a strong focus on accountability, 4 Paws Marketing boasts a client portfolio of leading brands and top Internet retailers. The company specializes in all aspects of affiliate program management, including aggressive affiliate recruitment and optimization strategies, brand protection and creative services.

Forrester Research predicts affiliate marketing will grow from $1 Billion annually in 2009 to $4 Billion annually by 2014*. The acquisition will allow DNA to feed this rapidly growing space with the unique opportunity of marrying DNA’s sophisticated brand protection technologies and advanced recruitment platforms, with 4 Paws Marketing’s top talent and deep expertise within the affiliate channel. Both new and existing clients will benefit from the increased capabilities the move will offer.

“We are thrilled to join DNA; their commitment to service and accountability within the digital market space coincides with that of 4 Paws Marketing,” said Samantha Morris, founder of 4 Paws Marketing. “DNA’s specialized ability to leverage advanced technology platforms will further our current capabilities, allowing us to lead the way with new and innovative approaches within the affiliate market space.”

The acquisition was finalized on November 5th, 2012. The integrated company will operate as a whole under the name Digital Net Agency, Inc. (DNA).

* http://www.forrester.com/US+Affiliate+Marketing+Forecast+2009+To+2014/fulltext/-/E-RES54363?objectid=RES54363

About DNA:

Digital Net Agency, Inc. (DNA) is a leading performance-based digital agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). DNA also offers social media and affiliate marketing to their clients with the same innovative approach and expertise. Founded by a team of veteran search experts and technologists from Top 10 agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City.

About 4 Paws Marketing:

4 Paws Marketing is a top affiliate program management service with over 11 years in the affiliate management industry. The 4 Paws Marketing team has big-brand experience as marketing managers and directors for Fortune 500 retailers, and a passion for the online marketing industry, particularly the pay-for-performance space. 4 Paws Marketing ensures that each client is armed with the metrics needed to reach marketing goals, acquire new customers and enhance the overall value of the client’s online marketing channel. A portion of total monthly fees is donated to the non-profit, animal-related cause of each client’s choice.

Media Contact:

mWEBB Communications for DNA
Angela Jacobson, 714-454-8776, angela@mwebbcom.com


Aaron Baker

About Aaron Baker

Chief Executive Office and Founder at Digital Net Agency. Aaron has over 10 years of advertising experience, and is an expert affiliate marketer. Previously, he served as Executive Vice President of Atrinsic Interactive, an Advertising Age Top 25 Search Agency. Prior to joining Atrinsic Interactive, Aaron served as the Vice President of Sales and Marketing of Pepperjam, an eBay Company (NASDAQ:EBAY). At Pepperjam, he was responsible for managing the sales organization and service delivery across search engine optimization, search engine marketing, affiliate marketing, social media and display media buying solutions. Early on in his career, he also served as the Director of Interactive Services for Entercom Communications (NYSE:ETM). Aaron attended the United States Military Academy at West Point.

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