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Quit paying agencies for the wrong behaviors. Start paying us for the right result.

It's easy to ask an agency how well they buy media or optimize a website; however, it's not easy to find a true partner who will ultimately succeed when your business flourishes. DNA focuses on achieving a better result, not just increasing efficiencies.

We provide a structure to minimize risk for our clients while creating a plan to metrically align ourselves as partners. We will invest our expertise, time, energy and even capital into your business to fuel your growth through search. For the first time, you will be able to tie our accountability and performance to what your management team and shareholders expect of you.

We are extremely flexible and creative at developing win/win revenue-based investment plans for our partners. If we can track it, we can quantify it. Based on the vision and goals that we collectively set for your business, we will identify the key performance indicators (KPI's) that are critical to your success. These KPI's will help us determine the proper basis for deciding which investment model would work best. We will work with you to establish the proper baselines and we will only get paid on your growth. Here are a few of our models that have worked well in the past for our partners:

  • Percentage of Revenue
  • Percentage of Sales
  • Cost Per Lead (CPL)
  • Cost Per Sale (CPS)
  • Cost Per Acquisition (CPA)
  • Cost Per Click (CPC)
  • Cost Per View (CPV)
  • Cost Per Thousand (CPM)
  • Increase in Market Share

Who does this model work well for?

  • Established Companies
  • Early-Stage Companies with Funding

All of our partnerships tend to be unique and we know that one model is not right for everyone. We have experience in every major vertical online and work with clients ranging from major lead generation companies and online retailers to Fortune 500 clients.

Contact us today to find out how our search universe can become part of yours!

If you are a seed or early-stage company, we know the struggles of getting your business up and running. Quite often, we find that companies have great ideas or products but lack the critical sales which are the lifeblood of the business. What makes it even more difficult is that sometimes securing funding or negotiating better deal terms become contingent upon your sales volume.

We've created our equity based investment models to help you drive growth with minimal risk. We will evaluate your business in the following areas:

  • Compelling Idea
  • Team
  • Market Opportunity
  • Technology
  • Competitive Advantage
  • Financial Projections
  • Validation of the Idea

We are looking to make investments in companies founded by extraordinary entrepreneurs who have a compelling vision. Typically, we receive far more applications than we can serve so we are looking for the best of the best.

We unfortunately can't work with everyone, but if you feel you have an idea that is going to blow us away, we are excited to chat. Contact us now!

We believe that retainer-based models are a dying breed. However, we do realize that there are some businesses out there that still need this type of model as an option. Both financially and contractually, we do our best to accommodate our partners, but we aren't able to work on this model with everyone. Our goal is to create a sustainable relationship that is focused on achieving a better result than what you are getting today. Therefore, all of our retainer-based models will carry some type of performance incentive. We are confident that we can create a winning partnership and take your business to the next level.

Contact us today to find out how our search universe can become part of yours!