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At the end of 2012 Instagram declared an end to its easy relationship with Twitter by no longer allowing its content to be viewed within twitter content cards. Now Instagram users can only share a “link” to the content, ultimately redirecting the user and delivering the content within Instagram. What has been the effect of this relationship shift? Who, in the end, has Instagram’s decision benefited? Who did it hurt?
DNA has produced an infographic to show how things can change when industry “Friends with Benefits” alter their relationship.