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DIGITAL INDUSTRY LEADERSHIP AND DEEP ONLINE MARKETING EXPERIENCE

DNA exists to fuel our clients’ growth online while delivering maximum accountability through our performance-based financial models by leveraging the power of the search engines and various digital marketing strategies.

Aaron Baker

Chief Executive Officer and Founder

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Aaron has over 10 years of advertising experience, and is an expert affiliate marketer. Previously, he served as Executive Vice President of Atrinsic Interactive, an Advertising Age Top 25 Search Agency.  Prior to joining Atrinsic Interactive, Aaron served as the Vice President of Sales and Marketing of Pepperjam, an eBay Company (NASDAQ:EBAY). At Pepperjam, he was responsible for managing the sales organization and service delivery across search engine optimization, search engine marketing, affiliate marketing, social media and display media buying solutions. Early on in his career, he also served as the Director of Interactive Services for Entercom Communications (NYSE:ETM). Aaron attended the United States Military Academy at West Point.

 

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Christopher Graham

Chief Operating Officer and Co-Founder

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Christopher began his advertising career in 1996 and has spent the past 7 years managing, developing and promoting competitive intelligence systems. Prior to DNA, Chris served as the Senior Vice President of Operations and Business Intelligence for Atrinsic where he oversaw the agency operations for Search, Display, Email, Affiliate and Business Intelligence.  He has also served as Chief Revenue Officer of Syntryx, a privately held competitive intelligence company focused on the development of online marketing intelligence tools. Chris holds an MFA from Rutgers University and a BA from Austin Peay State University.

 

Christopher Graham Leadership Team

Mike Monahan

Chief Revenue Officer and Co-Founder

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Mike is a serial entrepreneur that has been actively involved in Internet Marketing, Web Design and Affiliate Marketing since 1998. Mike’s knowledge and experience have made him one of the most respected internet marketers / Affiliate Marketers in the industry and his passion for innovation and growth has led Digital Net Agency, to become one of the world’s leading affiliate management and online marketing agencies. Previously, he served as President & Co-Founder of eVISIONS Inc., a web design and marketing agency for local businesses nationwide. Prior to founding eVISIONS, Mike served as the General Manager of Digital Freedom, a nationwide Internet Service Provider and Web Design / Marketing agency.  Mike attended Pennsylvania State University.


 

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Samantha Morris

Vice President of Performance Marketing

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Samantha has been in the affiliate marketing industry since 2000 – starting out as the marketing manager for priceline.com and moving on to manage the Gap.com, oldnavy.com and Banana Republic programs.  Since 2004, she has been involved in consulting with various companies working directly on the launch and marketing of over 50 programs.  Samantha is a UMass graduate and prior to joining DNA was the VP of Affiliate Marketing at Atrinsic where she managed the technology partner relationship for their affiliate network.  She currently oversees the performance marketing relationships for the DNA team, assisting in the launch and strategic initiatives for the agency’s exclusive clients.

 

Samantha Morris Leadership Team